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1. Offer meal plans along with group weight
management program.
This is a great way to complement your weight
management program--offer a customized
meal plan to learn from and follow while they are
attending your classes.
2. Offer a meal plan consultation for a nominal fee
Offer consultations where you will be able to design
their customized plan using their food preferences, with
meal plans created by registered dietitians.
3. Combine a meal plan consultation with a training
package.
When offering your services, combine a meal plan
consultation and adjust the price accordingly. This is
especially effective since we know that exercise and/or
nutrition by themselves are not nearly as effective as
when combined with sound nutrition plans that were
devised by registered dietitians.
4. Upsell the customized meal plan when you sell gym
memberships or other services.
When you are selling your training services, offer
customized meal plans as an upsell to your original
package. Again, set it up so that they see they are
getting a discount if they buy both services together.
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© Meal Plans 101, 2007
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5. Offer it as a value added service to the services you
are already offering.
Many individuals forget how powerful adding free
services can be to the “Lifetime Value Of the Customer)
or as some call it “LCV”. Value added services are
significant in extending that “LCV” from as little as 3
months to as much as years. That free little value
added service may very well put thousands of dollars in
your pocket.
6. Combine this with a nutritional analysis to create a
customized meal plan for your clients.
If you are able to complete nutritional analyses for your
clients, this meal planning software is a great
complement to then creating a customized meal plan
based off of the analysis of their current meal plan.
7. Excellent program to upsell to athletes or avid
exercisers who may need to cycle their calories due
to workloads and volume of training.
You can design multiple profiles for one person which
allows you to create multiple meal plans for clients.
What if you have an athlete who is getting ready for an
endurance event and their training volume is really
starting to increase? Their calorie requirements may
differ, which you won’t know unless you input the data
into the software and the “behind the scenes sports
nutritionists” calculate your needs, based on body
weight and level of physical activity. You might have to
re-design their meal plan every 2-3 weeks until the
event as well as cycle them off once the event is over.
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© Meal Plans 101, 2007
All Rights Reserved
8. It will put you head and shoulders above your
competition.
Clients don’t care about certifications – they want
results! Assuming your training programs are second
to none, you’re still only giving half the equation if
you’re skipping nutrition entirely. You’re clients will be
on a revolving door still hoping to reach their goals
rather than sticking with you and putting money in your
pocket, while you help them succeed!
9. This will help you guarantee results for all clients.
Do you offer a 100% unconditional money back
guarantee with every single client who walks into your
club or studio? If not, you should because that tells
them you are so confident in your ability in helping them
achieve results, you will give them their money back if
they don’t. BUT, you can’t do this if you’re just targeting
their training—which might be about 3 hours out of the
168 hour week. What are they doing the rest of the
time? They need meal plans created, which were
created by sports nutritionist but you get all the credit!
www.mealplans101.com
© Meal Plans 101, 2007
All Rights Reserved
10. This will put money in your pocket, since it will
enable you to spend more time on training clients,
creating products, or whatever you do best.
Everyone can’t be the best at everything. And you
should devote your time on your area of expertise. Let
dietitians crunch the numbers, devise the meal plans,
but hand you their gold mine! This software is like you
copied off the valedictorian at Harvard and got away
with it—he did all the hard work, yet you reaped the
benefits (we’re not suggesting copying is a wise idea,
but you get the point).
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